Believe it or not, 99% of the coffee out there is stale. The good news is that stale coffee is drinkable if you have never had truly fresh coffee. The bad news is that once you have tasted truly fresh coffee, you’ll be forever hooked.
That’s because coffee, just a few days out of the roaster, is nature’s most flavorful drink – more complex than even wine – containing well over 900 flavor compounds to dance on your taste buds. After a mere ten days however, you would be lucky to see half that number. A full month out and you will be lucky if half of the coffees’ original flavor is still intact.
